Deôla 30th Anniversary Campaign Terms & Conditions

1. PROMOTING COMPANY AND PURPOSE

1.1 This promotion is organized by DONA DEÔLA IND. DE PÃES E CONFEITARIA LTDA., registered under CNPJ No. 01.316.665/0001-71, headquartered at Av. Pompéia, 1937, Vila Pompéia, São Paulo, SP, Brazil.

1.2 The “Dona Deôla 30 Years” campaign celebrates the brand’s 30th anniversary and includes four activities: Scratch Card, Delivery Scratch Card, Spin-the-Wheel, and Share Your Story. Each activity has its own rules, as described below.

1.3 Participation in any of the activities is free of charge. By participating, customers agree to the terms and conditions set forth in these rules.

2. CAMPAIGN PERIOD AND PARTICIPATING STORES

2.1 The campaign will take place from October 1, 2026 through November 30, 2026.

2.2 The Scratch Card and Delivery Scratch Card activities are valid at all Dona Deôla stores.

2.3 The Spin-the-Wheel activity and the use of the breakfast voucher are valid only at the following five bakeries: Dona Deôla Lapa, Dona Deôla Saúde, Dona Deôla Higienópolis, Dona Deôla Granja Viana, and Dona Deôla Pompéia.

3. ELIGIBILITY

3.1 Adults may participate, as well as minors represented by a legal guardian, provided they make a purchase at a Dona Deôla store during the campaign period.

3.2 Employees and service providers directly involved in organizing this campaign are not eligible to participate.

3.3 Each participation is personal and non-transferable.

4. HOW EACH ACTIVITY WORKS

4.1 — Scratch Card (In-Store)

Every customer who makes a purchase at a Dona Deôla store will receive a scratch card, which may reveal a surprise prize. Prizes may be redeemed at any Dona Deôla location upon presentation of the winning scratch card, until December 31, 2026.

Prizes are subject to availability at each store.

4.2 — Delivery Scratch Card

Customers who receive a winning scratch card with a delivery order may redeem their prize at any Dona Deôla store until December 31, 2026. The winning scratch card must be presented when claiming the prize.

The prize may be redeemed at a store different from the one that fulfilled the original delivery order.

Prizes not redeemed within the applicable period will no longer be available.

4.3 — Spin-the-Wheel

Customers who spend R$100.00 or more in person at one of the participating bakeries may spin the wheel and compete for one of the available prizes.

This activity is valid only for in-store purchases and does not apply to delivery orders.

Each customer may spin the wheel once per receipt (once per day per CPF).

The wheel will rotate among the five participating bakeries throughout the campaign period, according to an internal Dona Deôla schedule that will not be publicly disclosed.

Spin-the-Wheel prizes include surprise gifts, subject to availability at each store, or a breakfast voucher for two (2) people.

The breakfast voucher may be used until February 28, 2027, at any of the five participating bakeries: Dona Deôla Lapa, Dona Deôla Saúde, Dona Deôla Higienópolis, Dona Deôla Granja Viana, and Dona Deôla Pompéia.

4.4 — Share Your Story

Customers may enter through the QR Code available on the tables at participating stores by sharing their story with Dona Deôla.

Stories will be evaluated by a Dona Deôla committee based on the following criteria:

Connection with the brand: how genuinely the story connects with Dona Deôla’s history or values.

Originality: authenticity of the story.

Emotional impact: the story’s ability to evoke emotion.

Quality of writing: clarity and care in how the story is written.

Ten (10) winning stories will be selected and each winner will receive a special gift from Dona Deôla. The results will be announced on Dona Deôla’s official channels after the campaign ends.

By entering, the customer agrees to the use of their personal data and, if authorized, to the use of their story, as described in Sections 6 and 7 of these rules.

5. PRIZES

5.1 All prizes awarded as part of this campaign are personal and non-transferable and may not be exchanged or redeemed for cash.

5.2 Prizes are subject to availability at each store. If an item is unavailable, Dona Deôla may offer another item of equivalent value, informing the customer accordingly.

5.3 Any prize not redeemed within the period specified for each activity will no longer be available for collection.

5.4 Dona Deôla may request presentation of a receipt, order confirmation, or identification document in order to release a prize.

6. USE OF PERSONAL DATA (LGPD)

6.1 Dona Deôla is responsible for processing the personal data collected through this campaign in accordance with Brazil’s General Data Protection Law (Law No. 13,709/2018 — LGPD).

6.2 Data collected may include name, telephone number and/or email address and, for the Share Your Story activity, the content of the story and, if submitted by the customer, their image.

6.3 This data will be used to enable participation, identify and contact winners, organize prize delivery, and, only with the customer’s specific authorization, use selected stories in the brand’s communication materials.

6.4 Personal data will be processed based on the authorization (consent) provided by the customer.

6.5 Data will be stored for as long as necessary to conduct the campaign and comply with legal obligations and will subsequently be deleted or anonymized.

6.6 Customers may at any time request access to, correction or deletion of their data, or withdraw their consent, by contacting atendimento@donadeola.com.br.

6.7 If the customer withdraws authorization for the use of their image or story, this will not affect a prize already received, but will prevent further use and result in the removal of previously published materials whenever reasonably possible.

7. USE OF IMAGE AND TESTIMONIALS

7.1 Only as part of the Share Your Story activity, and only with the customer’s specific authorization, Dona Deôla may use their name, testimonial, and image in the brand’s communication materials, including social media, website, and printed and digital materials, at no cost to the company.

7.2 Refusing such authorization does not prevent the customer from participating in the activity or from receiving the gift if their story is selected.

8. GENERAL RULES

8.1 Dona Deôla may modify or terminate this campaign before the scheduled end date in the event of circumstances beyond its control, provided that notice is given in advance through the brand’s official channels.

8.2 If any attempt at fraud or violation of these rules is identified, Dona Deôla may disqualify the participant and cancel the corresponding prize.

8.3 Any situations not covered by these rules will be decided by Dona Deôla in accordance with the Brazilian Consumer Protection Code.

8.4 These rules will be available for consultation on our website, www.donadeola.com.br, and at the stores’ counters.

9. JURISDICTION

9.1 Any disputes or disagreements related to these rules shall be subject to the jurisdiction of the courts of São Paulo, State of São Paulo, Brazil.

São Paulo, September 18, 2026

DONA DEÔLA IND. DE PÃES E CONFEITARIA LTDA. — Dona Deôla